HypeLab

Features

Bidder Code	hypelab	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video, native	Multi Format Support	will-bid-on-one
TCF-EU Support	no	IAB GVL ID	none
GPP Support	check with bidder	DSA Support	check with bidder
USP/CCPA Support	check with bidder	COPPA Support	check with bidder
Supply Chain Support	check with bidder	Demand Chain Support	check with bidder
Safeframes OK	no	Supports Deals	check with bidder
Floors Module Support	no	First Party Data Support	no
Endpoint Compression	check with bidder	ORTB Blocking Support	no
User IDs	all	Privacy Sandbox	check with bidder
Prebid Server App Support	no

Registration

The HypeLab adapter requires setup and approval from the HypeLab team. Please reach out to your account manager for more information.

Bid Params

Name	Scope	Description	Example	Type
`property_slug`	required	The property slug	`prebid`	`string`
`placement_slug`	required	The placement slug	`test_placement`	`string`

var adUnits = [
  {
    code: "banner-div",
    mediaTypes: {
      banner: {
        sizes: [[728, 90]],
      },
    },
    bids: [
      {
        bidder: "hypelab",
        params: {
          property_slug: "prebid",
          placement_slug: "test_placement",
        },
      },
    ],
  },
];

Prebid Server Params

The Prebid Server adapter uses the same bidder parameters as the Prebid.js adapter. HypeLab’s Prebid Server adapter supports banner, video, and native media types.

Name	Scope	Description	Example	Type
`property_slug`	required	The HypeLab property slug	`prebid`	`string`
`placement_slug`	required	The HypeLab placement slug	`test_placement`	`string`

Prebid Server Test Request

The following request can be sent to Prebid Server’s /openrtb2/auction endpoint to verify that the HypeLab adapter is configured correctly for banner inventory.

{
  "id": "hypelab-test-request",
  "test": 1,
  "imp": [
    {
      "id": "hypelab-banner-imp",
      "banner": {
        "format": [
          {
            "w": 300,
            "h": 250
          }
        ]
      },
      "ext": {
        "prebid": {
          "bidder": {
            "hypelab": {
              "property_slug": "prebid",
              "placement_slug": "test_placement"
            }
          }
        }
      }
    }
  ],
  "site": {
    "page": "https://publisher.example"
  },
  "device": {
    "ua": "Mozilla/5.0"
  }
}

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_hypelab`	`hb_bidder_hypelab`	`hb_adid_hypelab`
`hb_size_hypelab`	`hb_source_hypelab`	`hb_format_hypelab`
`hb_cache_host_hypela`	`hb_cache_id_hypelab`	`hb_uuid_hypelab`
`hb_cache_path_hypela`	`hb_deal_hypelab`

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